Healthy Living

4 Benefits of Digital Advertising

Friday, 06. January 2017 von admin

Advances in technology and easy access to the Internet have made it easy for consumers to access a wide range of web-based services, buy goods, book flights, and make holiday reservations. This has made the Internet a global platform where businesses can meet consumers. Here are four benefits of digital advertising.

Reach Billions of Consumers

Every day, billions of consumers spread across the world use the Internet to consume diverse types of digital content (text, image, audio, video, virtual reality, augmented reality). While these people consume digital content, they form a captive audience that brands can reach. Facebook alone has a digital footprint of close to two billion web users. Businesses that shun this audience end up losing leads and revenue to competitors.


Advertising on digital platforms is significantly cheaper than marketing via traditional media channels such as TV, radio, newspapers, and magazines. This is because digital media agencies pass on the benefits of low operational costs to their clients. As such, a study by the Pew Research Center found that traditional media players including newspapers and TV stations have been experiencing a significant downturn in ad revenue over the last few years. These traditional media houses are losing revenue to digital ad agencies that have made marketing goods and services online very cheap.

Boost Business Leads

Businesses that leverage web technology to reach consumers experience a substantial boost in business leads. However, your business will not enjoy this benefit if you have do not have a digital marketing strategy. In fact, a study carried out by Nielsen found that every dollar spent on digital advertising translates to roughly three dollars in incremental sales.


Digital advertising is more customizable than traditional advertising thereby enabling businesses to customize their ad offerings to suit the unique preferences of each target audience. Moreover, digital ad campaigns can be monitored in real-time meaning they can be tweaked to suit varying responses from the target audience.


Digital advertising is important because it is affordable, can boost sales leads, offers great personalization flexibility, and enables businesses of all sizes to reach global audiences. Popular web marketing channels include email, social media, and content aggregators.


Introduction to Search Engine Optimization

Tuesday, 13. December 2016 von admin

The field of search engine optimization has been around since the first time that the world wide web was discovered to be large enough an artifact to be studied in its own right.

Until then, it had just been a collection of linked resources, almost academic in nature. However, along with the so-called democratization of content production that came with the ease at which web pages could be created came the need to let people search for the information they wanted.

And search engine optimization was born.

The idea of search engine optimization is to make sure that a web page is associated with a set of keywords (or keyword phrase) so that search engines know to return it as part of a suggested collection of resources in response to a users query.

One way to think of a search engine is as the web’s very own librarian. They are responsible for cataloging and summarizing web pages so that we can select which resources we want to see fro an ever-expanding list. Search engine optimization is the equivalent of the ‘back of the jacket’ text on a book: no librarian could ever hope to read every title in a library, so they use that, and the title, to guide them.

However, it is more than just keywords.

More recently, search engine optimization has had to deal with changing algorithms used by search engines to categorise the reliability (authority) of pages.

This includes references from outside sources, such as social media platforms, as well as the implied authority gained by linking out to a more reliable — or even credible — resource.

Due to the time-consuming nature of the task, search engine optimization has become an industry in itself. From the simple promise of increasing a brand’s visibility online, to the more complex search marketing and managing whole online marketing campaigns, it takes a specialist to really get the most out of the web as a sales platform.

Of course, there are a number of simple search engine optimization steps that every web site owner or blogger can take. There are also tools to help them, and a bit of self education goes a long way.

However, nothing beats the knowledge gained by daily exposure to algorithm changes and content analysis that is at the core of a busy search engine optimization professional’s routine.

Why Facebook Advertising is a Success

Tuesday, 15. November 2016 von admin

It’s no secret that marketing and advertising on Facebook can change your business life. Many businesses have gained a lot of success through advertising on Facebook. The best news is, you don’t even have to hire someone in-house to advertise on Facebook; you can easily outsource Facebook advertising.

If you’re thinking about Facebook advertising, but you’re not sure it’s for you, here are some statistics that you should consider:

• There are over 1.71 billion Facebook users each year! This gives you the perfect opportunity to network with hundreds of potential clients nearby who are looking for your services.

• Daily, 1.3 billion people log into Facebook. Facebook is a great service and they are able to promote your service with ease!

• People trust Facebook. Many people will easily share things on Facebook and go to Facebook’s news sources and advertisements.

• Like and share buttons easily promote your services. Almost ten million users will like and share things daily and go above just lurking. This means fantastic things for your product!

Why Do These Statistics Matter For Facebook Advertising?

Facebook advertising is a success, there’s no way around it. There are many people who rely on the expertise of Facebook to share and promote what they need. With so many people accessing Facebook in huge numbers, it’s easy to see why so many people use this service.

How can I Hire Someone for Facebook Advertising?

The best thing about Facebook is you don’t have to have an expert in house to advertise on the service. You’ll be able to outsource the promotion of your business to someone else, ultimately saving you money.

Here are a few questions you should ask before hiring a professional:

• How will Facebook marketing promote my business? Will I be able to easily gain customers through your methods?
• Can you show me past methods of success you’ve had?
• What happens if my business doesn’t take off as planned?
• How long does it take for Facebook marketing to “kick in” and start working?
• What can I do to ensure this is a success?

With so many professionals available to work with Facebook, it’s easy to see why Facebook marketing is a success. What are you waiting for? Pick up the phone and call a professional today.

Succeeding With Google Adwords

Tuesday, 02. August 2016 von admin

Online presence is necessary for modern businesses. Being present online is not enough. You also need to advertise online. From the data collected by top search marketing experts, it is clear that Google Adwords works. It not only brings customers but also additionally makes them repeat customers. Your competitors are most likely using Google Adwords. The biggest brands including Coca-Cola, Microsoft, Google and Nike, are using Adwords. This is also the preferred online advertising platform for small and medium sized businesses. To stay ahead of the competition, you need to apply Google Adwords best practices. You should know the tips, tactics, tricks, and techniques of Google Adwords.

If you desire to maximize the returns from your Google Adwords investment, you should take time to understand this platform. It will take you some time to become an Adwords expert. You need to know how to create highly effective advertisements that get clicks. You should have a catchy, interesting, short, and precise ad heading. It should be easy for people to grasp your ad in seconds. People do not have the time to try to figure out what you are selling. Thus, you should use simplistic language and always have a call to action. Most people browse online using a mobile device. This makes a mobile optimized ad to be an absolute necessity. Bringing people to your website is not enough. You need to convert traffic to sales. Your traffic will convert if you have a high-quality landing page. Have different landing pages for different ads. Make you landing page user-friendly, functional, and visually attractive.

The most preferred online advertising channel is Google Adwords. This is because; Google is the most popular search engine in the world. Google displays ads alongside search results and on popular websites. You only pay for ad clicks. This facilitates savings. With Google Adwords, you can advertise with as little as $10. There is no fixed advertising price. Advertisers have to bid. To maximize ad effectiveness, you need to properly target your advertisement and use the right keywords. You should always do keyword research before creating an ad.


The Right Healthcare WordPress Theme

Friday, 15. July 2016 von admin

There are many different areas in healthcare that a doctor might practice. Some are obvious. Family practice, internal medicine, endocrinology, neurology and cardiology are common health care professionals and individual might see in order to take care of his or her health care needs. Other types of professionals include physical therapist and medical billing places. It may seem strange to get a healthcare WordPress theme for a medical billing place, but it does happen. Where can someone go to find what he needs for his business? If he intends to keep his WordPress site for a while, he should consider going to the theme forest website.

Let us say that someone wants to go into a physical therapy practice. They’ve done their internship, residency and anything else they need to do in order to get their license. They’ve got the practice picked out, any loans they need to start their business, and they have managed to procure all of the equipment necessary for their practice. They need to show pictures of happy people in the process of recovery. No physical therapist wants to show the pain involved early in the process. This will only scare away clients. Potential patients want to see the end results, not the starting point.

The WordPress theme needs to make place for plenty of these smiling pictures. These photos only need to be placed one or two per page.They should draw attention to the text on each page, not take attention away from it, but everyone who has gone through a basic desktop publishing class already knows this information. It usually applies to website design as well as newspaper design.

The busy physical therapist does not have time to build a website, even if he does have the skill. Using the pre-made templates from Themeforest saves time and energy. It also saves the therapist money. It takes a lot of money to get any business started. Because it takes a lot of money to get any business started, it is a good idea to save money wherever possible. Just make sure that corners are not cut unnecessarily.

How Much Does Facebook Advertising Cost?

Sunday, 03. July 2016 von admin


To start a successful marketing campaign on Facebook, one first needs to understand how the ads work. Having done this, one then moves on to designing the ads and targeting the audience. A crucial step to remember here is setting up the budget to determine how much one will spend on Facebook advertising. Most entrepreneurs would be glad to know that one could spend as little as their budget could support.

Facebook Ads Pricing

One first chooses a currency for their account (depending on billing preferences) in addition to a time zone so that the system understands when the campaign starts and when it ends. The campaign name and a daily/lifetime budget are then set according to the merchant’s preference. One decides how much they’re going to spend for running ads and how their budget will be managed.

If one sets a daily budget, then the ads will only be displayed during the validity period. For a lifetime budget however, the ads stop showing when the budget is met. The running period is set by scheduling the campaign’s kick-off date and start time along with the corresponding end date and time. It’s also possible to have the campaign run continuously. Facebook offers suggestions on how much one should bid for each option.

One can choose between CPM and CPC. CPM literally translates to cost per mille, which is the cost paid for every 1000 impressions. Every time an ad is displayed to a Facebook user, it counts as an impression, irrespective of click rate. CPC stands for cost per click, which is how much one pays for a click on the ad. Here, the platform suggests bidding a price that would enable one win the auction among other similar campaigns. One could still raise their maximum bid to become more competitive. It’s important to keep in mind that the amount payable will be that required to win the auction, which is likely to be less than what one sets as the maximum bid. By multiplying the number of clicks one is aiming for by the CPC, one can estimate the amount they’ll be spending daily.


Cost per click tends to work well when one knows their conversion rate because they can set a budget that will guarantee success. Cost per mille is more suitable when ads are compelling and have the potential to attain high click through rates. One could also pause their campaign so that it only runs when it can reach higher impression rates.


Promoting Face to Facebook

Wednesday, 15. June 2016 von admin

The public promotion of services, events and products is no longer limited to newspapers, radio broadcasts, brochures, flyers and other means of disseminating information. The advent of the computer and the internet has opened a faster and more effective avenue for business publicity and marketing. Fast becoming a very valuable tool in profitability and growth is facebook advertising.

In the year 2004, the World Wide Web and its users saw the birth of Facebook. It is a social networking service that allows people to build relationships with those sharing common experiences, concerns and accomplishments. With its various features catering to the needs and delight of users, Facebook has successfully reached all corners of the internet domain.

In the years that followed, entrepreneurs started using Facebook as a marketing venue. Using facebook advertising to expand one’s business venture is comparable to having an instant market amounting to over a hundred billion possible clients. However, in order to be successful in using this network for promotions and public relations, one must implement the proper techniques.

In facebook advertising, one must make a page that introduces what his business is all about. It must attract the interest of the readers and cause them to want to know more about the product or services being offered. Because it is such an efficient tool for advertising, the Power Editor can be used for this task. Another alternative is Facebook ads creator which is an uncomplicated marketing tool.

After making the ads, one must plan and create an organized series of actions that will ultimately lead the intended users to his website, read his posts, and add his app on their gadgets and so much more. Through facebook advertising, events are better publicized, therefore resulting to a high audience turnout. One’s target clients are sure to react with ads seen on Facebook.

There are still numerous strategies on how to succeed in facebook advertising. These methods mat vary in the delivery of actual sales and profits depending on the manner of presentation and market compatibility. Although advertisements are aimed to prosper money-making projects, Facebook has made such task a more enjoyable and economical way of connecting, building and networking.

Superior Online Presence for Warehouse Businesses

Saturday, 21. May 2016 von admin

Make your warehouse business different from the rest by giving it a superior online presence. A top quality warehouse themeforest template will facilitate this. This is something worth paying for because of the premium features. Your site will have functionality that the typical site does not have. It will look very different from the ordinary web portals. In business, there is need for differentiation. If your website does not stand out from the rest, you will not have any advantage. With warehouse themeforest, you are able to make high-level customizations. Therefore, even thou you are using a template; you will be able to create a site that looks very different from other sites that are using the same template. You can customize the major and minor details to create a unique appearance.

Warehouse themeforest has been created with the needs of the modern enterprise in mind. It creates a sleek, contemporary appearance that will easily appeal to a diverse audience. Warehouse themeforest has an innovative slider that will make you to present your content in a magical way. Your audience will love the cool effects and transitions of the slider. You need this feature to make people have a desire to read what you are offering. Many people have short attention spans when it comes to reading web content. Warehouse themeforest will maximize the attention spans of your visitors. It will make them spend more time on your website. They will find your website meaningful, helpful, and attractive and will bookmark it and subsequently make repeat visits. Warehouse themeforest has more than 10 color schemes. It has a well-designed header that will capture the attention of audiences. You have the option of uploading your logo to the header.

With warehouse themeforest, everything is set and ready, you simply upload your stuff, and you are good to go. There are tutorials that will show you how to carry out each step. Using warehouse themeforest requires zero programming knowledge. Everything is simply drag and drop. You will enjoy the process of building your website. In case you encounter any problems, you can easily access the customer support of warehouse themeforest.


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